Marketing refers to the activities undertaken by companies for the promotion of buying and selling of products and services. Marketing includes advertising, selling and delivering products to consumers and businesses. When we utilize digital technologies to achieve these marketing objectives then it is called digital marketing. In other words, digital marketing refers to marketing through digital channels such as websites, search engines, social media, email, and mobile apps. Digital marketing is done for the promotion of products or services using electronic devices or the internet.
Digital Marketing is a broad term which is basically used in internet marketing i.e. Marketing of products or services using different methods like SEO (search engine optimization), SMO (Social Media Marketing), SEM (Search engine marketing), Email Marketing, Affiliate Marketing and so on.
Digital marketing uses digital means of communication for the promotion of products and brands like TV, Phones, Email websites, etc. It is a process of promoting a business using digital marketing tools that can help to increase the traffic on the website. It is defined by the use of various digital techniques and channels to connect with the customers online where they spend much of their time.
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